Through strategic collaborations ,Square Root Brands founded Square Root Nucleus in 2021. Its mission is to create, design, and manufacture products for the strength, conditioning and rehabilitative marketplace.
Square Root Nucleus leverages the expertise and resources of select companies and universities to create products that contribute to, what we call, the multiplier effect—the combination of inspiration, grit, commitment, coaching, training, tools, and care that raise physical performance to a higher power.
Our strategic collaborations provide Square Root Nucleus with access to tremendous resources, expertise, and market leadership when developing new products. Our fail fast, fail cheap approach manages risk while focusing on the potential for commercialization.